One sure way to generate growth is to identify what’s working and then scale up. However, some processes are simpler to scale than others. For example, if you are buying ads and know that you are netting positive cash flow from them, this could be just a matter of more purchasing – assuming you have the funds. But scaling other facets of your business could be more involved. For example, each sales rep could add thousands per day to your company’s profits. But sometimes hiring more people comes with its own expenses (like having to train, manage, etc.) And then there is the possibility that scaling your business can negatively affect the return you are getting. For instance, with ad buying, there may not be much room to increase spend if your campaign is very targeted. In this case, we’d recommend the next item on our list.